Peachtree Report


 
 

Buyer / merchandise manager / creative director

Peachtree Report was the first editorial-style mail order catalog of upscale ready-to-wear, accessories, home and gift trends. It was a specialty store in your mailbox. The company was owned by a venture capitalist with the goal to build the sales volume within five years and sell the business. We did it in four years. Working alongside influential designers of the moment in their workrooms, we modified designs to meet a price point and allow Peachtree Report its exclusives — Bill Blass, Halston, Cathy Hardwick, Anne Klein, Giorgio Sant’ Angelo, Albert Nipon, Patti Cappalli, Gil Aimbez. We were the first to offer emerging brands Josie Natori, Eric Javits Hats and La Crasia Gloves via direct mail.