Consultant / lead merchant / vP merchandising

Sr. director merchandising

Ballard Designs launched as a pioneer offering in home furnishings via direct mail. I came on board early in Ballard’s print catalog years to consult on product expansion and later became Sr. Director of Merchandising. From launch, we built a nationally recognized, trusted brand. Our relationship continued over time, in both staff and consulting positions, to respond to consumer demand for new products and categories.

I brought a comprehensive, diverse residence to my role in merchandising, introducing exclusive products that created new categories in home décor, Over-sized Blackboards with gilded frames in the dining room, the Original Home Office, and the Benton Étagère found in Ireland. In the Ballard Designs 30th Anniversary Edition, half of the spreads featured products that had been discovered, designed or developed during my tenure.