Vermilion Rugs

designer, Business & marketing Consultant

My initial role for Vermilion Rugs was to design and develop a collection, but it grew to include management and marketing consulting. Responsibilities included strategic planning, producing catalogs, developing press kits and show-time mailers, creating concepts for trade show exhibitions and developing procedures for sales analysis, import order control, shipping and receiving.

The rugs were hand stitched by Brazilian artisans who we empowered to embrace contemporary design and production standards for high end custom rugs while benefiting their cooperative community with higher wages and more work. I edited 50 years of archived canvases; revising and combining the old fragments in new ways and created designs of my own.

By leveraging strong design, marketing and international commerce know-how, the company grew to be represented among the luxury lines of John Rosselli & Associates, New York, Washington, DC and Chicago.